2026-07-08 · 4 min read
How many times should a contractor follow up on an estimate?
Short answer: follow up 3 to 4 times over about three weeks - day 2, day 5, day 10, and a final note around day 20. Most jobs that come back arrive on the second or third touch, which is exactly where most contractors have already given up.
Why one follow-up isn't enough
Homeowners aren't ignoring you to be rude. They're comparing three bids, coordinating with a spouse, and living their lives. Your quote isn't rejected - it's buried. A single 'just checking in' two days later doesn't survive that. A polite rhythm over three weeks does, because it keeps you on top of the pile every time the decision resurfaces at their kitchen table.
The timing that works
- Day 2 - confirm the quote arrived and open the door for questions. Lowest-friction touch, highest reply rate.
- Day 5 - add one useful thing: a detail about materials, what's included, how to compare bids. Never a bare 'checking in.'
- Day 10 - ask for the decision directly, and make 'no' easy. A fast no beats a slow ghost: it frees your schedule and often earns a referral.
- Day 20 - one last, zero-pressure note. Leave the door open; kitchen remodels come back in spring.
Text beats email for the trades
Homeowners answer texts and ignore inboxes. A short SMS from the contractor's own number gets read within minutes; the same words in an email get opened next Tuesday, maybe. Keep each message under 300 characters, sign it with your name, and always give people a way to opt out.
The sale statistically happens on touch 3 to 5. Most contractors send zero or one.
If remembering to do this at 7pm after a full day on a roof sounds unrealistic - that's the entire reason ReKnock exists. It runs this exact rhythm automatically, in your voice, and stops the instant the homeowner replies.
Want this to run itself?
ReKnock sends these follow-ups automatically, in your voice, and stops the second the homeowner replies.
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